I got into advertising expecting the work to be about ideas. What I actually learned is that the harder part is making good ideas happen: getting the right people involved, timing it well, and letting the data tell you when you're wrong.

These days my work sits between strategy, consumer behavior, and applied AI. A lot of it comes down to taking something messy and helping people figure out what to actually do about it.

At Smart Social, I lead strategy for campaigns that run on a network of 1,000+ influencers and global partnerships, helping brands turn communication into growth they can measure.

I also lead Laboratório de Epidemiologia (LabEpi), Brazil's first platform focused on applied epidemiology, where I run growth, automation, and digital strategy for researchers. Out of LabEpi we're building Altman by LabEpi, a platform for applied statistics in research that tries to make rigorous analysis easier to understand and use, from framing a clear question to reading the results responsibly.

Applied AI runs through all of it. In my experience it pays off most when it connects the whole chain, from business and growth to creative, and when you judge it by what it actually changes.

What keeps pulling my attention is the distance between what the data says and what people actually do. That's usually where the interesting work is.

If you're working in growth, AI, or creative, I'd be glad to talk.

Smart Social connects brands to a curated roster of creators at scale. I lead strategy and innovation, deciding where AI goes inside the operation, from creator matching to campaign intelligence.

• 1,000+ creators across 25+ countries
• Also owns portalarenna.com (media)
• AI woven through matching and campaign analytics
• Head of Strategy & Innovation

A reading log for Portuguese readers, track what you have read, are reading, and want to read, over a catalogue of nearly 300,000 editions. I built it in public, paired with an AI agent, as an advertiser who is not a programmer.

• ~300k Portuguese-language editions
• AGPL-3.0, fork it and self-host
• 700+ tests; the CI is the only reviewer
• No scores, no streaks, no ads, export your data anytime

Laboratório de Epidemiologia is an independent Brazilian platform for teaching epidemiology and research methodology in Portuguese, bringing concepts, methods and evidence closer to students, clinicians, researchers and managers.

• Co-founded with Lucas HCC Santos
• Epidemiology + research methods, in Portuguese
• For students, clinicians, researchers and managers
• Altman by LabEpi is its statistics arm

The statistics arm of LabEpi: applied statistics for research done right, a clear question, analysis that fits the design and the data, explicit uncertainty, and transparent reporting. Deep content, educational products and calculation tools. Currently in founding.

• Applied statistics for studies
• Deep content, materials and a calculator (planned)
• A distinct brand, complementary to LabEpi
• In founding, brand/domain clearance pending

• Instagram @olegas4real ↗
• LinkedIn in/olegas4real ↗
• GitHub @olegas4real ↗
• Email olegas@4real.ventures ↗